About a month ago I did something I had put off for wayyyy to long…changing the look of my blog and brand. Brand, that sounds so funny to say since so much of what I write about is my family and the things I learn and love. I typed “brand” into my browser to see what Google had to say about it… “a brand is an identifying mark burned on livestock or (especially formerly) criminals or slaves with a branding iron.” Ummm maybe not exactly what I was going for but the identifying mark thing stuck out to me… isn’t that what so many of us want in life, to leave an identifying mark? One of my biggest desires is for people to know and understand me, so this branding business is a big one.
Thats when I commissioned Paige and Lucy from Coast to Coast to help me hone in on what my ‘”brand” is and how to display that in a beautiful and fun way through my blog. They developed a set of logos, color scheme, and website that finally felt like me. We labeled it “surfer chic”. They instantly got my style and somehow combined all my loves and dichotomy into a concise look.
* You can find my outfits over at shopvivi24.com.